Abu Dhabi is more conservative than its nearby
cousin Dubai, as such successfully penetrating this market requires
a different angle with smarter use of Behavioral ad targeting, apart
from the traditional Geo targeting features. Key issues prevent a
full understanding on the specifics of the Abu Dhabi advertising
market:
 Low local online media.
No released search data to build customer profiles.
However through its extensive marketing reach in domestic Gulf
markets, alClick has built up significant databases of local
populations and an understanding of their online behaviour and
profiles. One of the key findings of this data shows the Abu Dhabi
population especially its expat members are ripe for online sales,
both in terms of content and physical products.
Forrester Research recently commissioned a report on Behavioral ad
targeting and stated:
Targeted
search marketing has been successful.
Online
media prices are on the rise.
Technology
has improved.
It's
a win-win for marketers and publishers.
Behavioral Ad Targeting is Growing
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